Best strapline ever?

26 Jul

Some advertising slogans are so perfectly punchy and marvellously memorable that they continue to define the brand long after they have fallen out of use (and, sometimes, even after the marque itself has gone to meet its maker). Some boozy boasts spring readily to mind: “Guinness is good for you”; “Heineken refreshes the parts other beers cannot reach”; “It’s Miller Time!”; “There’s no gin like Gordon’s”; “Don’t be vague. Ask for Haig”. This 1909 effort, on behalf of the Baltimore whiskey label Hunter, is, though unfamiliar to most, surely worthy of Don Draper himself (even if Mr Draper’s personal preference is for Canadian Club).

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