Rendering service to the cocktail

29 Jul

Pioneer days in America produced hardened, sturdy physical types. Strong men embraced strong drink, and America became a hard-liquor country. The early settlers took their liquor “straight” as well as hard, and on the whole carried it well. With the changing tempo of development came the cocktail, and with its widespread and rapidly growing appeal it has largely replaced “straight” drinking. The cocktail era will probably pass, in its turn, and make way for a great people to “find” themselves with respect to their drinking, by learning to drink and enjoy wines and malt liquors. Meantime, however, there is no denying that the cocktail’s heyday is here; for the next few years every hour will be the Cocktail Hour, so to speak. Therefore, we must make our bow and render service to the cocktail.

— Harman Burney Burke, Burke’s Complete Cocktail and Drinking Recipes (New York:  Books, Inc., 1936), p. 35.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: