Rendering service to the cocktail

29 Jul

Pioneer days in America produced hardened, sturdy physical types. Strong men embraced strong drink, and America became a hard-liquor country. The early settlers took their liquor “straight” as well as hard, and on the whole carried it well. With the changing tempo of development came the cocktail, and with its widespread and rapidly growing appeal it has largely replaced “straight” drinking. The cocktail era will probably pass, in its turn, and make way for a great people to “find” themselves with respect to their drinking, by learning to drink and enjoy wines and malt liquors. Meantime, however, there is no denying that the cocktail’s heyday is here; for the next few years every hour will be the Cocktail Hour, so to speak. Therefore, we must make our bow and render service to the cocktail.

— Harman Burney Burke, Burke’s Complete Cocktail and Drinking Recipes (New York:  Books, Inc., 1936), p. 35.


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